By using the kind of advanced marketing mix analysis we describe above, the company was able to tease apart marketing effects at a granular, tactic-by-tactic level for both offline (TV, print, radio etc.) and online marketing (e.g. search, banner ads etc.), and the degree to which they work together.

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This research confirms that the quality of your marketing (website, e-mails, local ads, etc.) all combine to communicate the quality of your product or service to your target audience.

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For example, if you play as a Republican candidate, you can sink a bunch of resources (upgrade your campaign headquarters, pump money into the ads, etc.) into taking a huge, traditionally Democratic state such as Illinois.

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This means there has to be a deep-level screening of all content on that web page, including text, images, banner ads, clickable links, audio or video files, etc.

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If you do not have the time, ability or inclination to interview renters, place ads, mow the lawn, repair broken appliances, steam clean carpets between renters, etc. you may want to contract with service providers, such as a property-management company, yard service or housekeeping company to ensure that the property is maintaining its value and that you know what your renters are doing.

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