Agencies often produce alternative ads or commercials that are pretested in newspapers, television stations, etc.

广告公司经常制作替代广告或在报纸、电视台等预先测试的广告。

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By using the kind of advanced marketing mix analysis we describe above, the company was able to tease apart marketing effects at a granular, tactic-by-tactic level for both offline (TV, print, radio etc.) and online marketing (e.g. search, banner ads etc.), and the degree to which they work together.

FORBES: 5 Steps To Squeeze A Lot More ROI From Your Marketing

This research confirms that the quality of your marketing (website, e-mails, local ads, etc.) all combine to communicate the quality of your product or service to your target audience.

FORBES: Don't Skimp on Creative Quality - It Affects the Price You Can Charge

For example, if you play as a Republican candidate, you can sink a bunch of resources (upgrade your campaign headquarters, pump money into the ads, etc.) into taking a huge, traditionally Democratic state such as Illinois.

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