As illustrated by the collapse of the magnificent antique citadel at Bam, the largest sun dried bricks (adobe) building in the world and a World Heritage Site, during the devastating earthquake that struck this ancient Iranian city, cultural heritage sites themselves are threatened by earthquake destruction.

UNESCO: Tales set in Stone: learning from ancient earthquakes

Narayen is building into Adobe's content-creation tools the planning, tagging and tracking software, plus newer technology that plumbs Twitter and Facebook for information about how people, ads and products are seen.

FORBES: Magazine Article

Rivals, Google in particular, and software firms such as Adobe and Oracle have been building out their own suite of advertising technology services as more advertising gets done via automated systems.

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"We're building an ecosystem, " says Jim Guerard, vice president of Adobe's Web and Video team.

FORBES: Adobe Adds A Video Player

The community-building (and cross-marketing) possibilities are large for this new nexus of Adobe, Behance and LinkedIn.

FORBES: Adobe Buys Portfolio Powerhouse Behance In Bid To Be The GitHub Of Design World