As illustrated by the collapse of the magnificent antique citadel at Bam, the largest sun dried bricks (adobe) building in the world and a World Heritage Site, during the devastating earthquake that struck this ancient Iranian city, cultural heritage sites themselves are threatened by earthquake destruction.
Narayen is building into Adobe's content-creation tools the planning, tagging and tracking software, plus newer technology that plumbs Twitter and Facebook for information about how people, ads and products are seen.
Rivals, Google in particular, and software firms such as Adobe and Oracle have been building out their own suite of advertising technology services as more advertising gets done via automated systems.