Still, given the potential spending power of business travelers (and the companies that employ them), there is still a relative gap in the market for serious games that address their needs.

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And that model needs to include browser-based games and mobile games, yet still address the higher-revenue generating segment of client-based MMOGs.

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They have an address book, a messaging system, games to play, photo and video galleries, Instagram, heck they even have Angry Birds, which seems to be the marker for a mobile platform nowadays.

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SGN, along with partner Revo Solutions Games, had to not only address cross-compatibility issues, but issues of upload speed as well, figuring out how to handle data in the cloud quickly, and dealing with lag.

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Similarly, Paralympic gold medallist Baroness Grey-Thomspon believed the threat to the games was "relatively minor", but stressed it was important to address the issue nonetheless.

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While many brands already employ games and entertainment apps to engage customers, the healthcare sector has recently applied game mechanics to address bigger issues than human boredom.

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