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Still, given the potential spending power of business travelers (and the companies that employ them), there is still a relative gap in the market for serious games that address their needs.
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And that model needs to include browser-based games and mobile games, yet still address the higher-revenue generating segment of client-based MMOGs.
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They have an address book, a messaging system, games to play, photo and video galleries, Instagram, heck they even have Angry Birds, which seems to be the marker for a mobile platform nowadays.
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