Nike never cut ties with Woods when his scandal broke in 2010, and even tried to help resuscitate his image with a black-and-white ad four months later featuring a voice-over by his late father.
The year following publication, Hodgman's buttoned-up visage scored him a spot as the Windows-powered antagonist to Justin Long's Mac, a white backgrounded ad campaign that generated a seemingly endless parade of 30-second spots.
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The glorious two-month ride ended in May, however, and Smartwater, tumbled back down to pre-Aniston video levels over the course of the month despite previews of a black and white magazine ad campaign with Aniston.
The ad uses only blue and white lines, which, on closer examination, are the words from the package inserts of Celebrex and other drugs.
Written on pink paper, the ad sits next to large white placards where the day's articles are written in pen and hung on a wall outside the municipal theater.
Hurley's ties to the Blue Devils played a factor with White, whose father, Kevin White, is the AD at Duke.
Hughes said the travel industry approached the White House about the ad, which features excerpts from a Sept. 27 speech that Bush made to airline workers at Chicago's O'Hare International Airport.
The DNC ad buy is an indication that the White House understands the key health-care battle will occur in the Senate, not the House.
"Every August, we'd pile into the car and head to our cottage on Lake Linoleum, " Clinton says in the ad, which plays over a black and white snapshot of an astoundingly cute Clinton as a toddler, reaching for the camera.
"This virtual march on Washington will allow every American opposed to the war to stand up and be counted, by calling, faxing and emailing the US Senate and the White House, " Sheen says in the ad.
Email campaigns, events, blogging, tweeting, PR, ebooks, white papers, apps, banner ads, Google Ad Words, social media outreach, search engine optimization.
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It's the distiller's first change in 40 years of running staid black-and-white ads in the U.S. One ad in tall, slender type on deliberately weathered paper declares the Old No. 7 brand to be the same since the Sixties -- the 1860s.
"He's going to have to make a case why this has to go on ad nauseam--and ad nauseam is a good way to put it, " a White House official said of the bind Gingrich faces.
"It's not just print and TV and radio, " said Brenda White, a senior vice president in charge of publishing industry ad spending at Starcom USA, a subsidiary of ad agency giant Publicis Groupe, whose clients include Facebook Inc. and Google Inc.
Republican White House hopeful Mitt Romney is challenging supporters to create their own TV ad for his campaign.
Mention that Armitage was on the short list for top White House, Pentagon and intelligence jobs were surely favors from journalists appreciative for past leaks and ad hominem backgrounders that Powell's enforcer deemed "suited" for selected members of the Fourth Estate.
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