Some subjects saw an AD with a vivid description of the brand's "big white fluffy kernels." Others saw a less evocative AD.

一部分受试者观看的广告有生动的“饱满，洁白，松软的爆米花”品牌描述，其他人看的广告则平淡些许。

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Third, bash affirmative action, as the late North Carolina Senator Jesse Helms did in 1990 when he ran an AD showing white hands crumpling a job rejection notice.

译者注1990年，北卡罗来纳州参议员耶西。赫尔姆斯竞选时，竞选广告中有这样一个镜头：一双白人的手撕破一张工作拒绝涵。

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Take care not to overdo it, unless you are working on a ‘whiter than white toothpaste ad’.

小心，别做得太过了，除非你是在做“比白色更白的牙膏广告”。

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Remember the Hillary Clinton ad of the White House phone ringing at 3AM, asking whom would you want to answer.

FORBES: Move up http://i.forbesimg.com t Move down

Nike never cut ties with Woods when his scandal broke in 2010, and even tried to help resuscitate his image with a black-and-white ad four months later featuring a voice-over by his late father.

NPR: Nike's Tiger Woods Ad Draws Critics

Imagine how 3G Capital's cost-cutting at Burger King would look if compiled by an Obama Super Pac into a black-and-white TV ad featuring interviews with workers who lost their jobs.

WSJ: Review & Outlook: Warren Romney