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Some subjects saw an AD with a vivid description of the brand's "big white fluffy kernels." Others saw a less evocative AD.

一部分受试者观看的广告有生动的“饱满，洁白，松软的爆米花”品牌描述，其他人看的广告则平淡些许。

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Take care not to overdo it, unless you are working on a ‘whiter than white toothpaste ad’.

小心，别做得太过了，除非你是在做“比白色更白的牙膏广告”。

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Nike never cut ties with Woods when his scandal broke in 2010, and even tried to help resuscitate his image with a black-and-white ad four months later featuring a voice-over by his late father.

NPR: Nike's Tiger Woods Ad Draws Critics

The year following publication, Hodgman's buttoned-up visage scored him a spot as the Windows-powered antagonist to Justin Long's Mac, a white backgrounded ad campaign that generated a seemingly endless parade of 30-second spots.

ENGADGET: John Hodgman on the death of publishing and being a Mac trapped in a PC's body

The glorious two-month ride ended in May, however, and Smartwater, tumbled back down to pre-Aniston video levels over the course of the month despite previews of a black and white magazine ad campaign with Aniston.

FORBES: With Aniston, Smartwater has fading boost