In an interesting move, Euro RSCG, a mid-size global ad agency, announced recently that it will give birth to its French office, Euro BETC, as an independent mini global network.

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These ads are typically placed for a fee which corresponds to the size of the ad, as well as the medium in which it is published.

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Back in 2007, if Newsweek management would have simply kept its cool, made some adjustments to the size of the rate base, ad prices and minor editorial adjustments, the magazine would be a lot smaller, but would be just fine today.

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Trying to trim it to the size of a banner or a signup ad will be akin to trying to convert a lion into a vegetarian.

FORBES: Why Data-Hungry Mobile Video Advertising Is Not Sustainable

While ad spending declined 9%, Martin, already mid-size, grew breathtakingly by 24% in 2009 , and by another 27% last year.

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The Facebook ad system is largely self-serve and provides real-time feedback on the size of the target audience and the suggested bid range to achieve impressions.

FORBES: Credits Can Make Facebook Some Serious Coin

While the CPMs on mobile are significantly higher (you have to stare at the ads which are quite large relative to the screen size), we struggle to believe Facebook can continue to ramp the ad load on mobile the way they did in Q4 2012.

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