In an interesting move, Euro RSCG, a mid-size global ad agency, announced recently that it will give birth to its French office, Euro BETC, as an independent mini global network.

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These ads are typically placed for a fee which corresponds to the size of the ad, as well as the medium in which it is published.

FORBES: Is Traditional Marketing Still Alive?

Back in 2007, if Newsweek management would have simply kept its cool, made some adjustments to the size of the rate base, ad prices and minor editorial adjustments, the magazine would be a lot smaller, but would be just fine today.

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