So new technology to image these plaques in living patients can play a key role in advancing AD research by better identifying the right patients for clinical trials.
The challenge is building as much influence as possible over what people are saying about you, a concern that has U.S. companies now putting a third of their online budgets into their own sites, double what they spend on search-engine marketing, says ad-spending research group Outsell.
Especially telling, Ford would not likely run an ad that, based on typically immense research and testing, would ever reach unacceptably divisive levels.
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"We note that DWP issued these as a research report, not as official statistics, " Sir Michael writes, adding that the department's website refers to the research as "publication of ad-hoc statistics".
Research firm eMarketer estimates that Web video ad sales could reach the billion-dollar mark in 2010.
American advertising research group AdZone Interactive reports that online ad spending in August was 7.6% below July.
August 4, 2008 - Appointment TV -- tuning in at specific times to watch scheduled shows -- is no longer the norm for many viewers, and that presents a threat to the value of ad-supported programming, according to new consumer research by Oliver Wyman.
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Soon after New York Attorney General Eliot Spitzer lambasted big brokerage firms for tainted research last spring, Schwab began running the pig ad.
Other research has shown that the more exposure to a particular ad, the more likely the viewer will want to buy the advertised product.
Google continues to grow its share of the total online pie, raking in 40.8% of all ad dollars spent in the U.S., according to research by eMarketer.
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In a recent article, Joseph Turian observes that crowdsourced labor is already being used by many companies to analyze and code retail-store surveillance footage for customer visitation patterns, or by ad and marketing agencies to perform granular sentiment analysis and do keyword research, writing, editing and tagging images.
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Brad Adgate, research director at Horizon Media, a New York-based ad buying agency agrees: "The show has to be good, " he says.
Twenty years later big ad agencies were tapping psychologists such as Ernest Dichter, founder of the Institute for Motivational Research.
The ad effort from Grey Worldwide, which includes a print campaign, was created after market research showed that a number of middle-aged women feel "invisible" after hitting 40 or 50, says Thomas A. Albright, senior director of marketing for Botox Cosmetic.
Yankelovich, a market research firm, estimates that city-dwellers are now exposed to about 5, 000 ad messages each day.
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Forrester Research estimates that real-time bidding will constitute 18% of the online display-ad market this year, up from 13% last year.
Yesterday, Brad Smallwood, our director of analytics, showed research that shows only 1% of people who bought in a store clicked on an ad.
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Ads from bbdo, a unit of ad giant Omnicom Group, emphasize E-Trade's mutual funds, money-market accounts and research capabilities.
"It gooses the ad revenues at MySpace, but it won't push it through the roof, " said Forrester Research Analyst James McQuivey.
David Poltrack of CBS said that interviewees often under report TV watching, and that the research by Arbitron that is usually cited -- which conveniently points to more viewing and therefore more ad dollars -- is machine-recorded, and therefore more reliable.
Cheung writes in a research note that estimates on Baidu are likely to move lower given increased competition, a weaker than expected ad market and mobilization challenge on mobile devices.
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