So new technology to image these plaques in living patients can play a key role in advancing ADresearch by better identifying the right patients for clinical trials.
The challenge is building as much influence as possible over what people are saying about you, a concern that has U.S. companies now putting a third of their online budgets into their own sites, double what they spend on search-engine marketing, says ad-spending research group Outsell.
Especially telling, Ford would not likely run an ad that, based on typically immense research and testing, would ever reach unacceptably divisive levels.