Now VGRevolution is reporting that the PS4 controller may abandon thumbsticks altogether in favor of those rumored front-facing touch pads, if their source (apparently an ad PR agency) is accurate.

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Sure, you could try to solve your crisis by firing your ad and PR agencies, in the hopes that a new buzz campaign would bring you radically different results.

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The mere fact that clients are having ad agencies pitch against PR agencies shows how murky the communications field has become.

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Because without that underlying message and PR tactic, the ad is nonsensical.

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Email campaigns, events, blogging, tweeting, PR, ebooks, white papers, apps, banner ads, Google Ad Words, social media outreach, search engine optimization.

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