Now VGRevolution is reporting that the PS4 controller may abandon thumbsticks altogether in favor of those rumored front-facing touch pads, if their source (apparently an ad PR agency) is accurate.

FORBES: Duly Shocked: Will The PS4 Controller Do Away With Thumbsticks In Favor Of Touch?

Sure, you could try to solve your crisis by firing your ad and PR agencies, in the hopes that a new buzz campaign would bring you radically different results.

FORBES: 3 Ways To Get Back On Track If Your Marketing Isn't Working

The mere fact that clients are having ad agencies pitch against PR agencies shows how murky the communications field has become.

FORBES: When To Give It All Away To Get The Client