Stretching 134 feet long and 55 feet high and weighing 52 tons, the scoreboard is the largest high-definition video display in the world, delivering crisp instant replays and ad messages plus game timing, player stats and, of course, animation to whip the home crowd into a frenzy.

FORBES: Magazine Article

In theory, Walrath's concerns should also apply to any online ad network--if a major player acquires it, that could scare off participation from its rivals.

FORBES: Google Takes DoubleClick

When Adobe runs ads alongside shows in the Media Player, it gets 5% to 20% of the ad revenue.

FORBES: Ubiquitous Upside

While a few million dollars is still not enough to make the networks worry, even in this dismal ad market, it suggests that Google TV Ads could wind as a player in the broadcast game after all.

FORBES: PaidContent.org

The player will track which ads have been seen by a viewer, changing the ad content on repeat viewings by downloading new ads.

FORBES: Adobe Adds A Video Player

The ad featured Mr Quackenbush in a double act with Shaquille O'Neal, a popular basketball player, and gave the commissioner useful statewide publicity.

ECONOMIST: Politics in California