Stretching 134 feet long and 55 feet high and weighing 52 tons, the scoreboard is the largest high-definition video display in the world, delivering crisp instant replays and ad messages plus game timing, player stats and, of course, animation to whip the home crowd into a frenzy.
In theory, Walrath's concerns should also apply to any online ad network--if a major player acquires it, that could scare off participation from its rivals.