Microsoft could use the company's advertiser network and ad management software to rescue its lagging online ad revenue.
Adobe recently acquired Auditude, a video ad management and monetization company, to enter the growing online video advertising market.
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The online ad management firm, known until recently as SearchIgnite, said spending rose across the three channels it tracks: search ads, display ads, and Facebook.
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Advertising in both apps will be served via Adobe Auditude, Adobe's video ad management and monetization platform, which ties in with NBC Olympics' existing ad system.
Adobe Auditude has received the Media Rating Council's (MRC) accreditation of the Digital Video Ad Impression Statistics for ads delivered by its ad management and monetization platform.
We will also work to improve the user interface and functionality with the goal of making Atlas the most effective, intuitive, and powerful ad serving, management and measurement platform in the industry.
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The company that placed the ad, Sterling Foundation Management in Beverly Hills, Calif.
Backed by nationwide ad blitzes, huge money management houses are offering advice for one-fourth to one-third less than stand-alone planners.
While most agency CEOs climbed through the account management path in ad agencies to the corner office, Brien is a former media agency executive, more familiar with buying ad time than creating ads.
This quarter, Baidu excelled on cost management and gained traction in ad sales to larger enterprises, expanding on its customer base of small- and medium-sized firms, said New York-based analyst Colin W. Gillis, who tracks Baidu for Canaccord Adams.
In the search market, on-line content management, browser technology and internet ad placement the game has fully gone to competitor Google.
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Management stated that 7% growth in ad pricing was primarily because of its efforts in ramping up advertising in news feeds.
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There have been a lot of vendors across the social landscape, from conversation management to listening to media to analytics to publishing to ad optimization, plus those offering integration into other components such as HR, CRM and commerce.
The first rankings were adapted from an ad hoc system developed for a golf almanac by Mark McCormack, founder of International Management Group.
Long before competitors caught on, Wren started putting Omnicom into less glamorous operations--direct-mail marketing, public relations, even, most recently, a company that provides crisis management and executive-protection services--to provide revenue during the inevitable dips in the ad business.
They floundered, despite identifying very good solutions for pretty impressive market needs, largely because management chose to spend almost all its attention, and resources, defending and extending its on-line ad sales created around search.
Back in 2007, if Newsweek management would have simply kept its cool, made some adjustments to the size of the rate base, ad prices and minor editorial adjustments, the magazine would be a lot smaller, but would be just fine today.
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