As the big data marketplace increases and cloud infrastructure accelerates the ad game on mobile will shift fast.
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Apple needs to pick up its ad game, because right now Google is hitting all the right buttons.
Facebook can win a big piece of the ad game if trust is front and center, central and foremost, and transparency is not buzzword.
This Super Bowl initiative lets Pepsi play in the ad game but with its consumers creating the work about some of its indulgent fare.
"One kid bought a car, " says Hsu, referring to a developer who supports himself on in-game ad revenues.
"Google is helping to validate the space, " says Jameson Hsu, chief executive of in-game ad network Mochi Media.
He is also expecting a boom in in-game ad buying thanks to Google.
The difference in cost would be made up by the companies paying Ubisoft to put their ad in the game.
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Some sites, such sas Kongregate, rely on developers to contribute online games and share online ad revenues with game developers.
In the search market, on-line content management, browser technology and internet ad placement the game has fully gone to competitor Google.
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Every time someone plays "Desktop Tower Defense, " no matter where it is on the Web, they see an in-game ad and Preece snags a 50% cut of the generated revenue.
Word of mouth counts, especially when Joe Consumer notices an ad for a game online, sees a commercial on TV, and then hears a comment about the quality of that game from his friends.
Stretching 134 feet long and 55 feet high and weighing 52 tons, the scoreboard is the largest high-definition video display in the world, delivering crisp instant replays and ad messages plus game timing, player stats and, of course, animation to whip the home crowd into a frenzy.
Back in this year, SodaStream represented the quirkiest tech ad in the 2013 game.
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This allows it to war-game various ad budgets and media plans--evaluating TV versus print ads, say--for different target audiences.
The lack of decent upgrades combined with the crass revamp that introduced ad words into the game have effectively killed it.
Not only will the ad be on the game jerseys worn by the players, it will also appear on the jerseys sold in stores, too.
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This means Quick Hit NFL Football is a free-to-play game supported by ad revenue and the purchase of virtual goods through microtransactions.
And with significantly fewer advertising slots to be had during The Oscars than during the Big Game, each ad tends to have more impact.
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In 1996 Weaver persuaded the NFL to remove a cigarette ad from the back of the game program.
In 1996 Weaver persuaded the National Football League to remove the cigarette ad from the back of the game program.
That is, the ad to be aired during the game is not the one company executives originally hoped to use.
Because the online fashion show featured supermodels and the company paid for an expensive ad placement during the Super Bowl game, Victoria's Secret "had to expect a significant amount of traffic, " said Melissa Bain, an analyst at The Yankee Group in Boston.
The game maker has posted an ad seeking applicants for the post of "industrial designer".
Now 46 years later, the same thing happens again in the ad for the new Star Trek video game.
Duke Nukem 3D is currently being promoted through Tapjoy's performance-based ad network to improve discovery of the game and increase new user acquisition.
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On Tuesday, Microsoft announced that it has reorganized the company's various advertising businesses--from PCs to mobile and game ads, along with ad placement software tools--under one roof.
Sumner Redstone's CBS will be broadcasting the game, allowing the network to bring in millions in ad dollars from companies willing to fork over big bucks for a chance to catch all the eyes focused on the game.
Making an effective social game is a more complicated than creating ad campaigns.
Considering her upcoming Super Bowl commercial is already one of the game's most buzzed-about ad spots, we're going to throw in model Kate Upton as well.
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