Mr. ADAIR: Well, we broke that ad down into three different claims.
Last year, the industry's average for ad pages was down 4%, while Meredith's magazine ad pages were down 10%, he said.
As for why display revenues were down, ad prices were down about 10% in the first two quarters of last year, then in Q3 with the Olympics, prices improved.
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Grandma may love her iMac, as does the ad agency down the street, but corporate America still buys Windows.
Ad impression volume was up46%, while average price per ad was down 4%, partly driven by lower prices in developing markets.
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Mediaset did worse, with its Italian ad revenues down by a tenth.
Last year at this time, with ad expenditures down across the board worldwide, IAB was reporting a 5.3 percent drop in Internet advertising.
When supplies run out, campaigns continue to produce paid ads, causing retailers to pour nearly one out of every two ad dollars down the drain.
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But smaller screen sizes than PCs, less sophisticated ad targeting and wariness by advertisers is holding down ad rates or spending on mobile devices.
Ad revenues were up 33% from a year ago, while non-ad revenues were down 11%.
Ad revenue is down, media margins are shrinking and Knight-Ridder 's fall has many saying paper is dead.
SearchIgnite also noted that total ad spending growth slowed down in March, raising concerns about second-quarter ad spending.
Ad revenue was down 29 percent year-over-year in the fourth quarter of 2010.
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Typically accountability for effectiveness has pushed down ad prices.
In the end, the winners may prove to be online advertisers, who will see the potential for resulting stronger competition for Google to drive down ad rates and provide new advertising services.
While we maintain that CBS has done well with its programming, some of the ad dollars in Q3 would have been diverted towards NBC, thus slowing down its ad revenue growth.
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Eventually, automated ad sales could bring down the price of ads, as an auction system lets bidders set their price.
Microsoft has already had to make concessions on price to fend off competition from Google, offering consumers a stripped down, ad supported version of Office for free via the web.
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It closed down the open ad network, in favor of a closed iOS way to serve ads.
Ad pages in Newsweek were down 24.5 percent in the second quarter of the year (although newsstand sales were up 7.8 percent).
Your campaign put up an ad yesterday and took it down.
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This stirred a deeply (well, not that deeply) buried memory in the hive mind that is Engadget, and we hunted down a Sony ad that's run on Japanese TV recently, which shows popular magician Tomohiro Maeda messing with a couple of PSPs and demonstrating playing a networked game on them with a UMD inserted into only one.
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Back in 2009, the company shut down radio and print ad efforts for lack of interest.
Despite an extended down cycle, significant ad spend growth at the end of the quarter led to quarter over quarter growth.
Programmatic buying has brought down prices in the ad market for online display ad, but there is a glut of available space there.
As the number of mobile apps increases, competition among apps for advertising slots will lead to a rise in available ad inventory, driving CPM rates down.
Ad pages for Sports Illustrated were down 5% in the last six months of last year, according to the Publishers Information Bureau, and the magazine's parent, Time Inc.
The numbers were indeed somewhat grim: Total ad revenues for the company were down 8.9% from the same period in 2011, with both print and digital advertising falling.
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