Ad sales have always gone up and down with the economy.

VOA: special.2009.03.21

Mr. ADAIR: Well, we broke that ad down into three different claims.

NPR: Political Ads May Not Tell Whole Story

Last year, the industry's average for ad pages was down 4%, while Meredith's magazine ad pages were down 10%, he said.

WSJ: The New King of Magazines

As for why display revenues were down, ad prices were down about 10% in the first two quarters of last year, then in Q3 with the Olympics, prices improved.

FORBES: LIVE: Yahoo Beats Q4 Profit Forecast--But Investors Want To Hear More From CEO Marissa Mayer