They found that, compared with non-dyslexic controls, their subjects showed low activity in a part of the brain called Brodmann's Area 37.

ECONOMIST: Reading minds | The

The hype has increased in the last few decades since functional neuro-imaging has enabled scientists to observe directly the activity in the brains of conscious subjects exposed to certain stimuli or engaging in different tasks.

FORBES: Neuroscience And Literary Theory: A Match Made In Nonsense

While the subjects were making choices, their brain activity was being monitored using an fMRI.

FORBES: Meeting the Big Data challenge: DON'T be objective

"We were able to reveal dream content from brain activity during sleep, which was consistent with the subjects' verbal reports, " explained Professor Kamitani.

BBC: Scientists 'read dreams' using brain scans

They then instructed half the subjects to undertake a self-affirmation activity.

CNN: Boost your capacity to cope

They're interested only in their subjects' brains, which are abuzz with electrical activity, recorded as rows of squiggly lines crawling across the screen of a Dell laptop.

FORBES: Magazine Article

The research subjects answered specific detailed questionnaires regarding aspects of their physical activity, and the researchers were able to determine how much energy they expended according to the distance they reported running or walking.

FORBES: Brisk Walking or Running: Both Reduce Risk for Heart Disease

Compared with subjects whose phones were turned off, the group whose phones were on had "significantly higher" brain activity in the area closest to the telephone antenna.

CNN: Cell phone exposure increases brain cell activity