There might be some rudimentary data collection and feedback analysis, but there is not a real process in place to analyze the data and put improvements into action based on the feedback.

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Close the feedback loop and take action: After a few initial pulse check meetings with different groups, a CEO should review with his feedback resource what he has learned.

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Fortunately much of the on-stage action swept problems like audio feedback and weak between-match dialogue aside.

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By working on key moments of action or behaviour coaches can drive results through detailed feedback.

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Based on that feedback, brainstorm ideas for improvement, create action plans to implement the best idea(s), and set a timeline for implementation.

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ChargeSource tweaked the commercial by adding a clear call to action, and Lab42 went back to consumers to gather a second round of feedback.

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McClaren also hopes the series of feedback meetings will help refocus England's Euro 2008 campaign, which swings back into action against Israel on 24 March.

BBC: SPORT | Football | Internationals | McClaren quizzes squad over slump