In this case, the producing team said Fox was actively looking to test the limits of a traditional broadcast series, featuring characters that were neither all good nor all bad.

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Dan caused more controversy when he gave up eating cow pies during the BSE outbreak, and a revamp two years ago saw some traditional characters replaced by celebrities including Simon Cowell and Cheryl Cole.

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With the same wit and precision he brings to his lyrics, he fielded questions about the challenges of rhyming traditional Chinese characters (complete with a demonstration), why living in Los Angeles hasn't influenced his aesthetic (but Bali might), and his progress on a stage adaptation of Neil Gaiman's Coraline.

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Where "Stop-Loss" wore its field research and its conscience on its sleeve, "The Lucky Ones" is a more traditional road movie, alternating between whimsical comic and dramatic episodes that test the bonds between its characters and gauge their place in a country they are proud to serve.

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At 10:15 GMT on Friday, a traditional order of service will be gradually sent out in the form of prepared tweets, each no longer than 140 characters.

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