But Ping Ke, a former radio DJ who quit because he was bored playing the same songs over and over again, says that the Internet has changed everything.

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The company also operates in Uganda and Tanzania, where it is looking to expand its operations, but currently uses a Kenyan "co.ke" suffix.

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Ke Pauk was even made a one-star general in the Cambodian army.

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Six weeks after Nievert succeeded Jan-ke Kark, Telia failed to win a licence in its home market to supply third-generation (3G) mobile-phone services.

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Song Ke, the boss, says that he has already placed his clients in a television commercial to be filmed next month for Pepsi Cola, one of China's largest advertisers.

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Many people only know one Bhangra song: Panjabi MC's "Mundian to Back Ke" ("Beware of the Boys"), which was already a huge international hit in 2003 when Jay-Z rhymed over a remix.

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