Like his contemporaries in the hustling game, he made something of a specialty of maneuvering around bankers in the world of finance, and found a certain vicious joy in doing it well (frontier hustlers swindling East Coast bankers before the rise of the telegraph was a common occurrence).

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Shawn McBride, vice president of sports marketing at Ketchum Public Relations, says Rodriguez emits an image of smugness and ego, making him a target for a public that takes a certain amount of joy in knocking someone like that down a peg.

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