There wasn't anything terribly innovative or new in the massage field, but the booths demoing massage tech were always packed with stressed-out or weary attendees who needed a little back rub after wandering the show floor all day.

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At one point, Minor acknowledged he got so cold that he had a trainer rub his back, arms and thighs with a heating ointment.

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They had dubbed this system Back Rub, after the "back links"that pointed to a site.

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