消费者理论之于需求如同生产者理论之于供给。
Consumer theoryis to demand as producer theory is to supply.
传统的市场营销理论以供给方主权为基础,而不是真正集中于消费者的需求。
Traditional marketing theory is based on supplier sovereignty, naturally which cannot really focus on consumer demand.
这样的心理需求在经典消费者行为学中,马斯洛的需求层次理论将是本文重要的理论基础。
This mentality demands has been mentioned in the classic theory of consumer action. Maslow's theory of demands arrangement is the theoretic bases.
迄今为止,无论在理论还是实践上,人们研究的往往是消费者单个需求和新需求,而很少将消费者的几种需求集成起来研究。
Up to now, whether in theory or in practice, people often research single demand as well as new demand, and less to research the combination of demands.
然后,运用理论知识,在进行规划布局和服务功能分析、消费者需求与供给分析的基础上,就品牌建设提出了具体的解决方案。
Then, after analyzing the plans and functions of service, the demand and supply of consumers, the thesis proposes some specific solutions on brand construction.
借用符号学的相关理论,将房地产广告作为一种生产“意义”文本,从消费者心理需求角度切入,考察了这些“意义”产生的根源。
With some theories of semiotics, and the estate advertisements as a context which produces "meanings", the paper observes the origin of the "meanings" from the internal demands of consumers.
再如,从需求量变动就应该能想到需求曲线背后消费者行为理论。
Be like again, change from demand should can think of behavior of consumer of demand curve backside is academic.
消费者决策过程的理论是指,消费者为了满足某种需求决定购买商品的过程。
The theories of consumer decision-making process presuppose that a consumer's decision to purchase process involves steps by which the buyer passes in buying a commodity.
消费者决策过程的理论是指,消费者为了满足某种需求决定购买商品的过程。
The theories of consumer decision-making process presuppose that a consumer's decision to purchase process involves steps by which the buyer passes in buying a commodity.
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