消费者需求理论是西方经济学理论中的一个重要内容。
消费者理论之于需求如同生产者理论之于供给。
Consumer theoryis to demand as producer theory is to supply.
传统的市场营销理论以供给方主权为基础，而不是真正集中于消费者的需求。
Traditional marketing theory is based on supplier sovereignty, naturally which cannot really focus on consumer demand.
这样的心理需求在经典消费者行为学中，马斯洛的需求层次理论将是本文重要的理论基础。
This mentality demands has been mentioned in the classic theory of consumer action. Maslow's theory of demands arrangement is the theoretic bases.
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