整个行业每年在直接面向消费者广告的战场上投入超过了50亿美元。
The industry spends over $5 billion per year on direct-to-consumer advertising (DTCA) campaigns.
作者报道说，面向消费者广告对恩博和内舒那的销售没有任何促进作用。
DTCA had no effect at all on the sales of Enbrel and Nasonex, the authors reported.
文章深入探讨了影响消费者广告审美的因素，并从四个方面论述了广告审美的功能。
This thesis thoroughly probes into the factors which influence consumers' aesthetics of advertisement, and also talks about the aesthetic functions of advertisement.
此外，广告可以影响消费者的情绪，而这种情绪反过来又能影响消费者对产品的反应。
In addition, advertising can influence consumers' moods which, in turn, are capable of influencing consumer' reactions to products.
可以认为，许多消费者对营销策略的不满源于不能将广告仅针对某一特定产品的可能买家。
It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product.
越来越多的消费者通勤的距离越来越远，这也使得户外广告的效果更好。
More consumers travel longer distances to and from work, which also makes out-of-home advertising effective.
最后一种广告媒介是直邮，即通过向消费者邮递资料来与客户沟通信息。
A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message.
他们通过观看广告参与进来，真正批判性地从消费者行为方面评估它，有时还参与初步研究。
They get involved by looking at advertising and really critically assessing the consumer behavior aspects of it and getting involved sometimes doing primary research.
广告告诉消费者产品和服务的存在及其好处，并试图说服他们进行消费。
Advertising informs consumers about the existence and benefits of products and services and attempts to persuade them to buy them.
怨恨和不信任往往会导致论证和反论证的结果，产生反效应，消费者会相信与广告主张截然相反的结论。
Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims.
你的广告必须能吸引注意力，激发消费者的兴趣，令人产生对你产品的欲望，并激励人们采取行动来购买你的产品。
Your ad must attract attention, stimulate consumers' interest, create a desire for your product, and motivate people to take action to buy your product.
广告和包装是用来引起消费者好奇心的手段。
The advertisement and packaging are methods used to arouse consumers' curiosity.
他们通过观看广告参与进来并且真正带着批判性眼光评估该广告涉及的消费者行为，他们有时还参与做初步的研究。
They get involved by looking at advertising and really critically assessing the consumer behavior aspects of it and getting involved sometimes, doing primary research.
即使有可能进行推理活动，也不能保证消费者会遵循广告商提供的路径。
Even if inferential activity is likely, there is no guarantee that consumers will follow the path provided by the advertiser.
实施软销售的一种方法是提供信息，暗示广告商希望消费者得出的主要结论，但不明示结论本身。
One way to implement the soft-sell approach is to provide information that implies the main conclusions the advertiser wants the consumer to draw, but leave the conclusions themselves unstated.
随着消费者越来越习惯于网上购物，广告商将设法打入这个市场。
As consumers become more comfortable with online shopping, advertisers will seek to reach this market.
例如，当广告商创建一个品牌时，他们想要用这个品牌和它的形象来打动消费者。
When advertisers create a brand, for example, they want to impress consumers with the brand and its image.
目前我在给本科二年级学生讲授消费者行为课程，我们研究涉及消费者行为的所有事情，尤其是消费者是如何在广告中呈现的。
Currently I teach consumer behavior to undergraduates in their second year and we look at all kinds of things in consumer behavior and particularly how consumers are presented in advertising.
在广告牌、报刊亭和公交候车亭上打广告，是让忙碌的消费者了解产品的有效方式。
Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers.
其他媒体也选择了单边的商业模式，消费者直接为没有广告的新闻和表演支付。
Others are now opting for a one-sided business model, without advertisers, where consumers pay directly for news and programmes.
消费者似乎对广告容忍度更低，付费也很低。
因为很多相互竞争的公司所打的广告，消费者得以迅速了解某些新产品。
Because of the advertisements placed by many competing companies, consumers are able to learn about certain new products rapidly.
联合利华将放映之前网上比赛的冠军作品，该比赛邀请消费者自己制作广告。
The company is screening the winning entry in an online contest in which consumers were invited to create their own advertisements.
预期中的消费者注意到了广告，接收到了信息，并很好地理解了它们。
Prospective customers noticed the AD, received the message and understood it perfectly.
保护消费者免受劣质产品和误导性广告的侵害。
The protection of consumers form poor products or misleading claims.
消费者似乎不能忍受太多广告，订阅的费率也很低。
消费者似乎不能忍受太多广告，订阅的费率也很低。
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