本文正是从韩礼德的系统功能理论的视角,分析广告英语中消费者广告(Consumer Advertising)这一特定语篇,同时通过分析来测验系统功能语言学在语篇分析中的可操作性和可应用性。
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此外,广告可以影响消费者的情绪,而这种情绪反过来又能影响消费者对产品的反应。
In addition, advertising can influence consumers' moods which, in turn, are capable of influencing consumer' reactions to products.
可以认为,许多消费者对营销策略的不满源于不能将广告仅针对某一特定产品的可能买家。
It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product.
广告告诉消费者产品和服务的存在及其好处,并试图说服他们进行消费。
Advertising informs consumers about the existence and benefits of products and services and attempts to persuade them to buy them.
So it's a tough economy and you'd say, "Well geez, I want to do a startup. Is there going to be an investment out there? Well geez, I want to sell to customers and they're going to need to buy equipment to do things, or geez I want to appeal to advertisers, and there's got to be a consumer demand out there."
因此经济愈发不景气,你们会说“天哪,我想要卷土重来,会有人给我投资吗?,我想向人们出售产品,他们会需要买些设备来做事的,哦天哪,我想向广告商招标,总会有消费者需求的“
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