第三章是乡村旅游市场细分与竞争战略研究。
The third chapter is the rural tourist market segmentation and rural traveling operators' competition strategy research.
从旅游市场细分角度出发，从人口属性、到游次数和旅游行为三维度对市场结构进行扩展；
From subdividing the traveling market, this part also expands the traveling market structure from population attribute, tourist behavior and frequency of their visiting.
家庭旅游市场作为重要的细分市场之一，在近40年来引起了国外学者的广泛关注。
As one of the most important segment markets, family travel market has invited widespread concerns of overseas researchers in the past 40 years.
旅游目的地的营销在世界范围内已呈现出日益激烈的竞争格局，并逐渐形成多样化的专业细分市场。
Destination marketing is getting more and more competitive throughout the world, while there are emerging diversified special tourist markets.
大学生旅游作为旅游业细分市场的一部分，是以提高旅游服务业的文化内涵与培育旅游认知思想为诉求目标的。
College student tourism as a part of tour market is to heighten the cultural contents in tourism service and foster the idea of educational tourism.
国内旅游市场是四川旅游市场的主体，而开发国内旅游市场首要的任务就是进行市场细分，从中选择目标市场。
The domestic tourist market is the main part of Sichuan tourist market. The initial task of expanding the domestic tourist market is to subdivide the market and select the target market.
因此，大学生旅游市场作为旅游业新兴的一个细分市场极具发展潜力，值得深入研究。
Therefore, as an emerging segment market, college student travel market has great potential that need to be studied on.
背包旅游是入境旅游的一个细分市场，在以往的旅游研究和实践中都未引起足够的重视。
Backpacking is a market segment of international tourism, but people did not pay much intention to this market in previous study and practice of tourism.
随着越来越多的旅游者以家庭为单位进行旅游活动，家庭这种细分市场在旅游客源市场中占有越来越重要的地位。
Since more and more tourists take recreational activities as a unit of family, family has been playing an important role in tourism market.
阐述了平遥旅游业的市场细分目标和市场开发策略；
Expounded the detailed target and the strategy of market development of the tourism of Ping Yao county;
阐述了平遥旅游业的市场细分目标和市场开发策略；
Expounded the detailed target and the strategy of market development of the tourism of Ping Yao county;
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