市场细分的概念最早是由美国的市场营销学家温德尔·斯米斯（Wendell R.Smith）于20世纪中叶提出的一个的新概念。
第三章是乡村旅游市场细分与竞争战略研究。
The third chapter is the rural tourist market segmentation and rural traveling operators' competition strategy research.
从旅游市场细分角度出发，从人口属性、到游次数和旅游行为三维度对市场结构进行扩展；
From subdividing the traveling market, this part also expands the traveling market structure from population attribute, tourist behavior and frequency of their visiting.
家庭旅游市场作为重要的细分市场之一，在近40年来引起了国外学者的广泛关注。
As one of the most important segment markets, family travel market has invited widespread concerns of overseas researchers in the past 40 years.
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