Then, the thesis focuses on three kinds of relationships, i. e. the impact of the foregoing factors on initial trust, the impact of these factors on customer behavior intentions, and the impact of initial trust on customer behavior intentions.
文献回顾之后,本文主要探讨了三个关系:影响因素对初始信任的影响、影响因素对顾客行为意图的影响和初始信任对顾客行为意图的影响。
参考来源 - 顾客对B2C网站初始信任的影响因素研究Chapter 2 retrospectus the theory of relational benefits, reviews the basic conceptions of customer behabior, relational benefits, relationship quality and intents of relationship.
第二章回顾了国内外相关研究成果，对于本次研究涉及的几个相关概念：顾客行为、关系利益、关系质量和关系意愿进行了解释说明，在此基础上提出了研究空白点。
参考来源 - 关系利益、关系质量与顾客行为的影响研究——以餐饮业为例·2,447,543篇论文数据，部分数据来源于NoteExpress
因此顾客行为对企业营销战略的选择产生了深刻的影响。
So customer's behavior has a deep impact on choice of enterprise's marketing strategy.
酒店经营者必须采用收益管理及价格策略，以充分利用顾客行为及分销的新趋势。
Hoteliers must adapt revenue management and pricing strategies to take advantage of new trends in customer behaviour and distribution.
将最终得到的数据与销售情况相比较，那么就很可能获得一些对顾客行为的了解。
By comparing the resulting data with sales information, it was then possible to gain insight into shoppers' behaviour.
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