方法：应用顾客价值管理和顾客价值分析理论，结合医药企业的实际情况进行分析。
METHODS: Theory of customer value management and customer value analysis were applied in combination with the actual situation of pharmaceutical enterprises.
目前从顾客行为角度强化顾客价值分析与管理，已成为现代企业赢得未来竞争的关键。
It is the key for modern companies to win the future competition to strengthen the analysis and management of customer value from the aspect of customer behaviors.
最后，根据对顾客购前和购后的顾客价值分析，提出了提高冲动性购买顾客价值的方法和途径。
Finally, based on the analysis of customers 'value before and after the buying, the paper put forwards ways and means to promote customers 'value of impulse buying.
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