消费者在做购买决策之前总是会感到风险并会采取一系列措施来减少这种风险，这就是消费者感知风险。
Consumers will always feel some risk and can take a series of measures to reduce this kind of risk before the purchase decision-making, this is the consumer perceived risk.
结果显示研究模型具有良好的预测性，感知风险和信任是消费者网上购买行为的重要影响变量。
The result showed that the model had a good prediction, and Perceive Risk and Trust were the driving forces to lead online shopping.
摘要：研究表明，音乐能够影响人们在购买葡萄酒时的选择，甚至影响到人们对葡萄酒风味的感知。
ABSTRACT: Studies show music can influence which wines you buy and how they taste when you're drinking them.
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