消费者在做购买决策之前总是会感到风险并会采取一系列措施来减少这种风险，这就是消费者感知风险。
Consumers will always feel some risk and can take a series of measures to reduce this kind of risk before the purchase decision-making, this is the consumer perceived risk.
结果显示研究模型具有良好的预测性，感知风险和信任是消费者网上购买行为的重要影响变量。
The result showed that the model had a good prediction, and Perceive Risk and Trust were the driving forces to lead online shopping.
摘要：研究表明，音乐能够影响人们在购买葡萄酒时的选择，甚至影响到人们对葡萄酒风味的感知。
ABSTRACT: Studies show music can influence which wines you buy and how they taste when you're drinking them.
实证结果表明：朋友推荐、法律保障、价格、产品种类等因素对消费者在线购买的感知风险均有显著影响，而零售商声誉和规模、产品信息的影响作用不明显；
The results show that, friends'recommendation, law protection, and product category have significant influences on perceived risk, while Internet vendor's reputation and size, product information not.
本研究构建了消费者感知风险影响因素的一般模式，分别为消费者因素、产品因素、商家因素及与购买相关的其他因素。
This study presents a general mode of influences on the perceived risk, these factors are consumer, product, the vendor and other factors.
顾客价值链是顾客通过购买使用产品获得感知价值的过程。
Based on the modern concept of product, an entensive anaysis was fully expressed on the essence of the consumer value in the cashmere sweater purchase.
感知商品质量对感知风险、感知商品质量对购买意向的影响作用则未得到证实，这与国外的研究结论存在一定的差别。
The impact of perceived product quality on perceived risk and perceived product quality on purchase intention have not been confirmed, which is different from conclusions of study abroad.
在校学生模型中态度、主观规范及感知到的行为控制是持续购买意向的显著影响因素。
In the student model, attitudes, subjective norms and perceived behavioral control are all significant predict factors.
感知到的旅游风险会让消费者更加能够感知到旅游短期意外险的价值，增强对旅游短期意外险的购买意愿。
The travel risks consumers perceived made them value travel insurance, and thus became willing to buy the insurance.
研究表明顾客感知价值、顾客满意、转换障碍、顾客信任对顾客重复购买意向都有影响。
Research shows that customers perceived value, customer satisfaction, switching barriers, customer trust all have an impact on repurchase intention.
并从消费者行为对金融服务购买决策的影响描述了顾客对商业银行服务质量的感知过程。
In addition the authdr uses the function-model and the technique-model to describe the customers-perceiving service quality of the commercial banks.
并从消费者行为对金融服务购买决策的影响描述了顾客对商业银行服务质量的感知过程。
In addition the authdr uses the function-model and the technique-model to describe the customers-perceiving service quality of the commercial banks.
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