所谓营销物流,是指在营销活动过程中,产品经过计划、预测、储存、订购、运输和签收等流转服务活动最终到达顾客手中,同时又将顾客的需求和相关产品信息反向传递给企业的循环过程。营销物流是一个全新的概念,也是市场需求链和企业供应链的交集中最具活力的环节。它的使命是围绕市场需求,计划最可能的供应,在最有效和最经济的成本前提下,为顾客提供满意的产品和服务。
从一开始就要找对的人进行参与,包括市场与营销,运营,物流,客户服务,会计和财务。
Get the right people involved from the start-from marketing and sales, operations, logistics, customer service, accounting, and finance.
如果特色网店能了解自身的缺陷,建立起适合其规模的物流和营销运作方式,它们就能获得成功。
Online specialty retailers can be successful if they understand their limitations, and construct logistics and marketing operations to suit that size.
基础活动包括:运入物流,运行(操作生产),运出物流,营销与销售(需求)和服务(维修)。
The "primary activities" include: inbound logistics, operations (production), outbound logistics, marketing and sales (demand), and services (maintenance).
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