"物流营销"是个多义词,它可以指物流营销(新概念),物流营销(叶青、谢舸燕主编书籍)。
物流营销 (Logistics Marketing ) 物流营销 是指 物流 服务外部供应者为了有效满足 物流 需求而系统地提供服务概念、价值、价格、沟通的行为组合。
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营销物流 Marketing Logistics
Logistics marketing becomes an effective system under the logistics and marketing combined into a common competitive strategy.
只有把物流与营销结合成一个共同的竞争战略,物流营销才能够成为一个有效的系统。
参考来源 - 面向产品生命周期的物流营销组合策略·2,447,543篇论文数据,部分数据来源于NoteExpress
随着物流作为一个产业的形成,从组织角度研究物流营销具有重要意义。
As logistics has developed into a new industry, a study of logistics marketing from organization Angle is very significant.
从一开始就要找对的人进行参与,包括市场与营销,运营,物流,客户服务,会计和财务。
Get the right people involved from the start-from marketing and sales, operations, logistics, customer service, accounting, and finance.
如果特色网店能了解自身的缺陷,建立起适合其规模的物流和营销运作方式,它们就能获得成功。
Online specialty retailers can be successful if they understand their limitations, and construct logistics and marketing operations to suit that size.
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