节庆旅游是指利用地方特有的文化传统，举办意在增强地方吸引力的各种节日、活动，使旅游者在停留期间具有较多的参与机会，以促进地方旅游业的发展。
Compared with traditional forms of tourism, Festival tourism pays more attention on the experience and the participation, therefore has also represented a modern traveling development direction.
节庆旅游与传统旅游形式相比,更注重体验性和参与性,因此也代表了现代旅游的一个发展方向。
参考来源 - 节庆市场营销理论与实证研究·2,447,543篇论文数据，部分数据来源于NoteExpress
第二章着重对节庆旅游理论进行系统研究。
In the second chapter, the thesis focuses on systematic research about theoretic of event tourism.
首先研究了节庆旅游主题选择的两个标准，以此作为比较研究的维度。
The paper firstly analyzes two criterions in choosing the theme of events tourism.
研究节庆旅游营销策略成为黑龙江省旅游业参与市场竞争的关键而必要的手段。
The research on festival tourism marketing strategy become the necessary means of participating in market competition for Heilongjiang Province tourism.
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