网络广告效果评估与分析研究-电子商务师考试试题-百分百考试网 关键词：网络广告 网络广告效果 网络广告评估 [gap=856]Key words：Web Advertising, Web Advertising Effectiveness, Web Advertising Measurement
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网络广告的效果评估问题是关系网络广告前途命运的重大课题。
The assessment of its is a major issue related to the future and destiny of Internet advertising.
文章运用熵权双基点法，对网络广告的社会效果进行了评估。
In this paper, entropy two-base-point approach is used to access the social effects of Internet advertising.
网络广告刊登后，还必须对其所产生的作用和影响进行评估，以监测网络广告的实际效果如何。
After the cyber-advertising is released, the function and influence of the cyber-advertising should be evaluated to monitor the real effect of the cyber-advertising.
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