网络广告的效果评估问题是关系网络广告前途命运的重大课题。
The assessment of its is a major issue related to the future and destiny of Internet advertising.
文章运用熵权双基点法，对网络广告的社会效果进行了评估。
In this paper, entropy two-base-point approach is used to access the social effects of Internet advertising.
网络广告刊登后，还必须对其所产生的作用和影响进行评估，以监测网络广告的实际效果如何。
After the cyber-advertising is released, the function and influence of the cyber-advertising should be evaluated to monitor the real effect of the cyber-advertising.
网络广告效果评估的首要工作就是获得统计数据。
The first and foremost task for assessing online advertisement is to acquire statistical data.
然后从传播效果、经济效果和社会效果三个方面详细介绍了网络广告效果评估的内容指标；
Then it introduces the effectiveness measurement indexes from the three aspects of transmit effectiveness, economic effectiveness and social effectiveness.
然后从传播效果、经济效果和社会效果三个方面详细介绍了网络广告效果评估的内容指标；
Then it introduces the effectiveness measurement indexes from the three aspects of transmit effectiveness, economic effectiveness and social effectiveness.
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