小贴士：C2B是电子商务方式的一种，即消费者对商家（customer to business）。最先由美国盛行起来的消费者对商家（C2B）方式是一个值得关注的尝试。
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顾虑包括消费者对每天的广告邮件、个性化商品荐购的厌倦，商家怀疑团购能否带来回头客，此外该公司还要抵御克隆人军团的进攻（意指需要与大批业务模式相仿的团购网站竞争）。
Concerns have included consumer fatigue with the daily email, personalization of offers, merchant concerns about generating repeat customers, and defensibility from the legions of clones.
一些人认为，广告指导人们对货物的消费，向我们提供有关产品的新信息，使消费者更好的了解货物和商家。
Meanwhile,advertisements also offer us some new information about the product. And they help consumers to know the goods and the businessmen better.
在淘宝，用户可以购买其他消费者列出的产品，或是从品牌商家在淘宝开设的网店购买，然后根据他们对商品和服务的满意程度对卖家进行评价。
On Taobao, users can buy products listed by other consumers or from brands with online Taobao stores, then rate the sellers based on their satisfaction with their purchases and the seller's service.
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