“不管志愿者是否喜欢花的香味，”赫什说。“一些人表示他们讨厌这种气味，但他们在有香气的房间里仍然更有可能会买鞋。”

"Whether the volunteers like the flower scent or not didn't matter," Hersh says, "Some reported that they hated the smell, but they still were more likely to buy the shoes in the scented room."

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在洗衣房里，他就建议商家在走道释放一些刚洗好的床单的清香气味。

In the aisle by the laundry section he suggests introducing the smell of freshly laundered sheets.

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短粒糙米在炉子上蒸的时候会飘散出一种美味坚果的芳香气味。

When it steamed away on the stove it emitted wafts of promise with its wonderful nutty aroma.

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