但是营销专家知道，消费者的偏好也由以下因素塑造——我们周围人的评价、社会行为模式以及文化潮流。
But marketing experts know that consumer preferences are also shaped based on the taste of our peers, and on social norms and cultural trends.
管理者是战略执行最重要的主体，是塑造执行力文化的关键，是企业执行力的源头。
Manager who is the main body of strategy execution is the key in the establishment of enterprise executive ability culture.
而文化可能是一家公司最差异化的资产，因此，公司领导者是否应该更用心、更认真地考虑如何塑造、培养和扩大公司文化？
Since culture is potentially the most differentiated asset a company owns, shouldn't leaders get a lot more intentional and deliberate about shaping, nurturing and scaling it?
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