默多克认为改变是难免的：“我们相信可以从报刊内容的数字化发行中获得巨大的利润。”
Murdoch said change was inevitable: "we're certainly satisfied that we can produce significant revenues from the sale of digital delivery of newspaper content."
报刊无法创造出和内容无关的出版物一样的在线收益。
Newspapers' inability to generate the same revenue online as in print has nothing to do with content.
竞争迫使一度严肃的报刊增加“猛料”提高内容的趣味性。
Competition is forcing once-staid publications to spice up their content.
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