高恐惧诉求、低恐惧诉求会影响与牙齿卫生有关的态度和行为变化，一项研究对这两者进行了比较。
One study compared the effects of high-fear and low-fear appeals on changes in attitudes and behaviors related to dental hygiene.
警示型诉求广告是利用人们普遍存在的恐惧心理，在广告中以恐惧为诉求点，从而制造心理上的压力，试图改变人们态度或行为的广告手法。
Warning appeal Advertising is widespread use. Because the warning is very general. The ads use the appeal points to create psychological pressure for try to change people's attitudes or behavior.
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