高恐惧诉求、低恐惧诉求会影响与牙齿卫生有关的态度和行为变化，一项研究对这两者进行了比较。
One study compared the effects of high-fear and low-fear appeals on changes in attitudes and behaviors related to dental hygiene.
警示型诉求广告是利用人们普遍存在的恐惧心理，在广告中以恐惧为诉求点，从而制造心理上的压力，试图改变人们态度或行为的广告手法。
Warning appeal Advertising is widespread use. Because the warning is very general. The ads use the appeal points to create psychological pressure for try to change people's attitudes or behavior.
警示型诉求广告是利用人们普遍存在的恐惧心理，在广告中以恐惧为诉求点，从而制造心理上的压力，试图改变人们态度或行为的广告手法。
Warning appeal Advertising is widespread use. Because the warning is very general. The ads use the appeal points to create psychological pressure for try to change people's attitudes or behavior.
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