品牌体验对品牌忠诚的作用可以分为直接的驱动效应和间接的调节效应。
The effect towards brand loyalty made by brand experience can be divided into directly driving effect and indirectly moderating effect.
与此同时，通过中介效应分析的方法，本文进一步验证了顾客满意度和顾客价值两者对品牌忠诚的作用，使模型得到完善。
Through the mediating effect analysis, this paper further validates the influence of both customer satisfaction and customer value to brand loyalty, so the model was refined.
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