首先,Franklin简洁明了地概括了这个问题:“这些差异化的意见可以概括为这样两点。”
First Franklin succinctly stated the problem: "the diversity of opinions turns on two points."
这一点将通过弗洛姆的社会性格理论、社会无意识理论、异化理论、权威理论、病态消费理论和生活方式理论分别论述;
This will be explained in the theories of social character, social unconsciousness, alienation, authority, morbid consumption and type of life.
你需要把客户带进业务中来,从而创立起一种信息伙伴关系……关系变成了差异化的最大要素,在这一点上比产品和服务本身更重要。
You need to bring customers inside your business to create information partnerships... relationships become the differentiator, more than products or services.
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