首先，Franklin简洁明了地概括了这个问题：“这些差异化的意见可以概括为这样两点。”
First Franklin succinctly stated the problem: "the diversity of opinions turns on two points."
这一点将通过弗洛姆的社会性格理论、社会无意识理论、异化理论、权威理论、病态消费理论和生活方式理论分别论述；
This will be explained in the theories of social character, social unconsciousness, alienation, authority, morbid consumption and type of life.
你需要把客户带进业务中来，从而创立起一种信息伙伴关系……关系变成了差异化的最大要素，在这一点上比产品和服务本身更重要。
You need to bring customers inside your business to create information partnerships... relationships become the differentiator, more than products or services.
旅游景区定位上应从研究旅游者的需求和动机入手，结合景区独特的资源，寻找两者的切合点，为旅游景区营造具有差异化的独特形象。
Positioning of tourist should be targeted at tourists on the needs and motivation , with unique resources of scenic areas , to find the meeting with each other, to create a unique image of Scenic.
旅游景区定位上应从研究旅游者的需求和动机入手，结合景区独特的资源，寻找两者的切合点，为旅游景区营造具有差异化的独特形象。
Positioning of tourist should be targeted at tourists on the needs and motivation , with unique resources of scenic areas , to find the meeting with each other, to create a unique image of Scenic.
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